Fendi – Innovation & luxury combined in fashion

The Italian fashion label was founded in 1918 by the married couple Adele and Edoardo Fendi. Originally, their fashion was limited to furs and hats, but later expanded and now also offers clothing and other accessories. After the couple’s death, their five daughters Paola, Anna, France, Carla and Alda took over the company and in 1965 hired the German designer Karl Lagerfeld as Creative Director of the company. The fashion brand had established itself as a luxury brand mainly through Lagerfeld’s fur collection, which he presented at the “Haute Fourrure” fashion show. In order for the brand to achieve commercial success, the first Ready-to-Wear collection was launched shortly afterwards. Currently there is also a children’s collection called “Fendi Junior” and the furniture collection “Fendi Casa”.

• Learn more about the luxury brand Fendi here

Rebellious fashion full of elegance & fashion statements

Fendi loves innovation, thrills and breaking rules. The most diverse colours, materials and patterns are wildly combined with each other to make statements. Fendi also loves the modern woman who doesn’t put up with anything – either professionally or privately – and this is also reflected in the exciting collections of the Italian fashion label.

Casual women collection with modest prints & classic colours

For the women’s summer collection, the fashion house opted for lots of floral prints, white terry cloth and cotton. The collection was restrained with classic cuts, broad woven bags and muted colours. Highlights here were brown suede wrap dresses and floral patterned fur. It was also noticeable that there was not a single high heel during the show. “I want women to feel natural and good in these dresses,” said Venturini Fendi, emphasising the practical use of the collection.

https://www.youtube.com/watch?v=deQ0DZH2buA&t=585s

Corsetry & fancy fabrics as a symbol of female emancipation

The women’s collection 2020 resembled a fashion rebellion. To fashionably free oneself from the double standards that many women encounter in everyday life was the focus here. This was made clear by the ambiguity of the materials (something that is typically Fendi) and the almost identical dresses, which were similar in cut, but differed in details almost as much as day and night. With wicked boudoir pieces and a pink upholstered catwalk, this fashion show resembled a single thrill where you never knew exactly what was coming next.

https://www.youtube.com/watch?v=HtFpFNwj9Sc

High fashion fur coats and golden jumpsuits in Tokyo

The fashion show for the 50th anniversary was entirely in the name of fur. Chinchilla, sable and mink – the royal class of furs and their innovative looks, which had been created over the past decades under the creative direction of Lagerfeld, were always the focus of attention. As always, he and his team, with the fashion brand’s illusionary jackets and coats, ensured that there was plenty of snatch in the Front Row. Innovative, enchanting and unexpected – that’s Fendi.

https://www.youtube.com/watch?v=mn0yNzpGnOw

Homage to Karl Lagerfeld against an iconic backdrop

The Fendis 2019 haute couture fashion show celebrated the legacy of the great Karl Lagerfeld, who had been the creative leader of the Italian fashion empire for five decades. With his techniques and his love of always pushing back the boundaries of fashion, he had revolutionised fur and made Fendi the brand it is today. Naturally, one of the top locations was booked for this special occasion: the Palatine Hill in Rome, overlooking the breathtaking Colosseum. Take a look at the top class fashion show here.

https://www.youtube.com/watch?v=UoiulIJyNMI

Innovative men’s collections that are ahead of their time

The Italian luxury label Fendi manages to revive almost forgotten classics of men’s fashion with every men’s collection. Silvia Fendi and her team always create the must haves of tomorrow. The looks are modern and timeless at the same time; the accessories are innovative and practical.

Classic creations with a progressive touch

Shortly before the fashion show, the creative management of the company announced that they wanted to “work on the essential components of the classic wardrobe of a man of tomorrow”. For this year’s winter collection this led to newly invented contours and silhouettes of coats, vests and jackets. The traditional cigar bag was given new designs and AirPod and credit card compartments for the man of the modern age were added. Check out the complete fashion show here.

https://www.youtube.com/watch?v=5NUkYeSvOP4

Creative fashion show in the name of illusion & utopia

The fashion label found inspiration for the 2017 summer collection in Pablo Picasso, Albert Einstein and Hockney. This was also reflected in the outfits: cabana coats, blue-brown striped jackets and fur that at first glance looked like terrycloth. Fleshy bags in the typical Fendi colours finally rounded off the looks. See the whole fashion show here.

https://www.youtube.com/watch?v=pJ4_oOGUa_g

Innovative men’s collection with airy light elements

Dark, artistic and mysterious was the atmosphere at the Fendi fashion show 2019. The models emerged from an arch decorated with the illustrations of Nico Vascellari. For the men’s summer collection, the fashion label used lots of linen, innovative leather blouses and sporty tracksuits. Trendy bucket hats and fanny packs were regarded as must haves. So the collection was almost a bit alchemical, but still remained commercial through the use of typical cuts and creations from Fendis.

https://www.youtube.com/watch?v=EZi0qLfSBG0

XXL fashion show in Shanghai: Women’s and men’s fashion together for the first time

Usually Silvia Venturini Fendi and her team prefer to present the women’s and men’s collections separately. But this time Team Fendi decided to present both collections on the same runway. The location could not have been better: The Powerlong Museum in Shanghai. Check out the whole fashion show here.

https://www.youtube.com/watch?v=8TH8c2Qw0uc&t=122s

Behind the scenes of Fendi: Castings, Runway Shows & Interviews

What actually happens on the day of a fashion show? What criteria are used to select the models for the upcoming campaigns? And how is a collection of the Italian luxury label actually created? This and more you can find out here.

Backstage of a Fendi Fashion Show with Anna Wintour and Chiara Ferragni

In this exclusive video you can see how a Fendi fashion show works. See the who-is-who of Hollywood sitting in the Front Row, the stunning backdrop of Rome being set up and the models being cast and dressed in advance. Of course, the creative director Fendis Silvia Venturini Fendi is always present.

https://www.youtube.com/watch?v=RA1OlSwIbno&t=28s

15 things you didn’t know about the Fendi fashion empire

What inspired the two founders of the brand Adele and Edoardo Fendi? Which US-American sitcom contributed significantly to the brand’s success? With which international fashion show did the luxury brand go down in the history books? And who took over the company when both founders died? These questions are answered here.

Luxury brand that redefines ‘Street Chic

In 2013 the brand was originally founded under the name PYREX VISION. Later, CEO and designer Virgil Abohl changed the name to Off-White and launched his first own collection. His innovative and cool designs were quickly carried in the hottest music videos of the hip hop industry and the brand quickly established itself as a luxury brand. The belt became the must-have of the year and the first store was opened in Tokyo. Later, Hong Kong, London and New York joined in.

• Learn more about the cool luxury brand Off White here

Urban clothing and playful cuts for the summer

Off-white is varied. It stands for haute couture and street style. For young and old. Masculine and feminine. This is exactly what is reflected at the brand’s international fashion shows.

Sporty fashion show with luxurious flair

For the 2019 fashion show, the luxury brand Off-White had only the hottest and most exclusive models such as Kendall Jenner and Bella Hadid on the catwalk. Icons of the sports world were also represented here as models. No surprise when you remember that the theme here was “Track and Field”.

Bold and casual streetwear with a touch of grunge

Wide trousers with high waist, printed shirts and holes in the shirts. This is how designer Virgil Abloh imagined the 2017 fashion for the coming summer. At that time, the current brand was still considered a newcomer among luxury brands. Check out one of the first big fashion shows of the brand.

Minimalist Prêt-à-porter in the name of the 90s

Again the outrageously good looking Hadid sisters were to be seen on the catwalk. Georgina Grenville and Audrey Marnay, model sizes of the older generation, were also present. In 2020 Virgil Abloh and his team mainly relied on lots of sheath dresses and slanted cuts.

Feminine menage of noble tulle dresses and royal blouses

The inspiration for the 2018 summer collection was none other than Volks Liebling and fashion icon Princess Diana. For months, the creative minds of off-whites had been scrutinising their former outfits in order to do justice to their legacy with their new collection. How they succeeded, you can see here in the video.

Diverse and rebellious winter collections

The imagination and inspiration of Virgil Abohl and his team is boundless. And even though each collection always sets new trends, the brand’s designs are still typically off-white. They are confident and elegant, yet always a little rebellious and cheeky.

Glamorous chic dresses and confident accessories

Shoulder-emphasized cuts and smooth leather – this could be seen more and more at the Fashion Show 2019. But even those who are looking for rather fashionably wild outfit combinations will not be disappointed. So satin is quickly mixed with fur and small crystals are stuck on gloves as well as on handbags. Watch the complete show here in the video.

Innovative fashion show with Instagram suitable outfits

According to Virgil Abloh, the 2019 fashion show was inspired by the many advertisements and influences on television. The rhymes of rap in the background were intimidating, the chosen accessories made people think. The brand remained true to its typical cuts and outfits with its collection.

Muted colours and wide cuts for the men

“Tornado Warning” was the name of the autumn/winter collection Off-Whites. While the combination of delicate knitwear and baggy denim enjoyed great popularity, the eyes of most viewers remained mainly on the ground. The new Air Jordan 5 sneakers, the latest collaboration between Off-Whites and Nikes, were seen here more often.

Ready-to-Wear collection with heavy skirts and innovative jackets

Opposites attract. That was definitely the case here too. Sometimes Virgil Abohl let his models walk the runway in princess like dresses with lots of tull and lace, sometimes in sexy body gowns and heavy work suits. This time he did not even stop at unusual patterns and rhinestones.

Behind the scenes of the streetwear giant

Who is Virgil Abohl? How did Off-White become Off-White? And what happens behind the scenes during a fashion show? Everything you need to know about the brand, we have summarized here.

Backstage with supermodels Kendall Jenner & Bella Hadid

Virgil Abohl loves his mannequins and so it often happens that you see one or the other famous supermodel on the runway. Also watch the video to get an exclusive look behind the cameras.

Off-White – success story and meteoric rise

How did PYREX VISION become Off-White? What was the brand’s first collection made of? And who is Virgil Abdohl? These questions are answered here in the video.