What are the latest trends for spring 2021?

Oversized sweaters, seductive bralettes and cleverly combined bike shorts – spring fashion is innovative, fun-loving and suitable for everyday wear. While we can look forward to new trends that allow us to let our creativity run free, old classics are returning to our wardrobe.

Hoodies, Jeans & Trouser Suit: XXL and Oversized

Whether it’s wide shirts, loose fitting suits or baggy jeans. Oversized and XXL looks are part of every wardrobe in 2021, and you can style it casually for everyday wear with a hoodie and baggy jeans. You can also rock a chic oversized pantsuit at the office (if you get to go back to the office). The XXL style has been seen in fashion shows at Louis Vuitton, Balenciaga, but also at Chanel. But of course you can also shop the trends cheaper.

Bright colours, flowery prints and unusual combinations

Monochrome looks are packed away this spring as batik, patchwork and floral patterns take over the trends of the season. This spring and summer, you can look forward to combining bright colors and prints in all sorts of ways. This will keep you in a good mood and a rush of colour even on a rainy spring day. If you want to be inspired by the big designers, you should visit Prada, Dolce & Gabbana or Tom Ford.

Sleeves that make statements: The bigger the better

Statement sleeves in balloon or puff sleeve shapes were already a big trend in 2020. This trend still remain this spring. Some designers like Givenchy, Isabel Marant or Maison Margiela even go one step further and add shoulder pads to the statement sleeves. Of course, if you want to get in on this trend, you don’t have to pick the most extravagant sleeves, but the ones you feel comfortable in.

Sexy Cut-Outs á la Bella Hadid & Victoria Backham

If you thought the 2000s trends with string details were cool, you’ll be beaming with joy again this spring. Cut-outs on tops and dresses are very hot for spring 2021 and provide a little more bare skin. These trends were seen at Victoria Beckham, but also at Jacquemus. If you can’t get enough of the cut-outs, you can also check out skirts and pants with thong details. Models like Bella Hadid are showing us the way.

Sophisticated bralettes are the new crop tops

If you find sports bras and bralettes comfortable, you will surely love this trend. Because in combination with an oversized blazer or baggy jeans, bralettes are the most beautiful tops. If you don’t want to show too much bare skin, you can pull the bralette over a sweater or t-shirt to appear a little more covered. This trend has been seen at Hermès, Versace, but also at Miu Miu.

Comfortable and innovative: sports outfits for everyday life

Whether tracksuits, cycling shorts, joggers or windbreakers. The sport look is everywhere at the moment. You can wear them as a highlight piece, but also as a head-to-toe look like at Prada. The sky’s the limit and comfort is the name of the game this spring.

Classic for day and night: The trench coat

Trench coats are perfect for reinterpreting the trench coat. The classic fits all outfits and all weather conditions in spring. The timeless coat was never out, but this season it still has a great comeback. With XXL versions or different types of fabrics, the classic beige trench coat has been revolutionized. Seen this hype at Nina Ricci, Loewe, but also at Altuzarra. Jacket fans who are looking for other pieces besides the trendy trench coat will find them at ORSAY – there are jackets for every taste.

What’s “out”? Comfort over elegance

Tight clothes like skinny jeans or skin-tight T-shirts are out this season. There is a lot of XXL looks and baggy style. The fashion labels are adapting to the current situation. No one needs fancy evening dresses and high heels at the moment, the focus is on comfort. Of course, the style factor is not ignored with different patterns, colours and details such as shoulder pads. The fashion labels show that fashion can also be comfortable and practical.

How to combine the trendy fashion pieces?

Many of the above pieces can be combined together, depending on the look you want to achieve. If you want to wear the head-to-toe XXL style, you can combine baggy jeans with a windbreaker jacket and cool sneakers. If you want to be more chic on the road, you should combine a bralette with a wide pantsuit, here also fit sneakers, but also like high heels. If you like it colorful and flashy, you can combine several patterns or even the extravagant sleeves with each other, but here the accessories should remain rather simple. If you feel like a sexy datight look, you can choose a cut-out dress with high heels and elegant accessories.

Matching accessories: necklace, earrings & Co.

How can you enhance a simple spring outfit with accessories? Depending on the style you choose, accessories should be simple or particularly eye-catching. If the outfit is already very colorful and you have combined many patterns, then you should rely on simple jewelry. A filigree necklace or simple earrings are already sufficient. Bags and shoes should remain monochrome. If you prefer a basic look with your outfit, you can really let off steam with the accessories. The sporty tracksuit can be super easily upgraded by chic sneakers or big earrings. To complete the sports look, you can combine it with a bright belly swap.

Fashion tips from styling professionals – Videos

You already have all the pieces in your wardrobe, but still don’t know how to properly combine the must-haves of the season? What are the big fashion do’s and don’ts when it comes to color blocking and how do you make sweatpants suitable for everyday wear? Get inspired here!

Elegant, sporty, comfortable: Combining bralettes in everyday life

What was once considered frowned upon is now stylish. Whether it’s a romantic candlelit date or a relaxed Sunday brunch with your girlfriends, you can wear your favourite bralette anywhere. Throw on a black blazer to give your outfit an elegant look, while a casual top will let your bralette peek out flirtatiously here and there.

Jogging pants in everyday life: tips from Adorable Caro

Who thinks jogging pants are only for at home, is wrong. Nowadays, the comfortable joggers are not only available in all kinds of colors, but also with different patterns, cuts and even from different fabrics. Find out how to combine your sweatpants properly here from YouTuber Adorable Caro.

Green, yellow and red: combine colors like a fashion pro

This spring, colorful is the trend. But which colours go well together? And which color combinations should you avoid at all costs? Learn all the tips and tricks about color blocking & co. from stylist Natasha Gibson.

Virtual model Lil Miquela becomes an Instagram star

Miquela Sousa, better known as Lil Miquela is a 19-year-old Brazilian-American digital model, music artist and influencer with over two million Instagram subscribers. Her creators Trevor McFedries and Sara DeCou conceived Miquela in collaboration with Brud, a Los Angeles-based technology start-up specializing in artificial intelligence. The model also lives in Los Angeles, wearing real clothes from well-known streetwear labels like Supreme, Stussy and luxury labels like Chanel and Balenciaga. She made her big entrance in April 2016, where her first post was published on Instagram. However, the inventors of the model kept it secret at the beginning that Lil Miquela was an artificial person. However, this bomb exploded another virtual avatar, Bermuda. The perfect marketing strategy?

• Origin: LA, California – half Brazilian
• Inventor: Technology Company Brud
• Presents fashion, appears in magazines, gives interviews
• singer
• 2.7 million subscribers
• Miquela Sousa Instagram

All you need to know about Miquela Sousa!

In her Youtube video ”i’m Miquela” the virtual model introduces herself. In the video Miquela not only shares little insights of her life, but also proudly presents her past successes.

Not only does she convince with her look, but her personality is also very well received by her fans.

Fashion designers and fashion magazines, they all want Miquela!

Large designers like Calvin Klein use Lil Miquela’s fame for commercials. But the model is not only to be seen in videos, magazines like Vogue or Elle try to join the trend of virtual models. In May 2019, Calvin Klein made headlines when he had Lil Miquela appear next to supermodel Bella Hadid in a surprising campaign video. Of course, a kiss between Bella and Miquela should not be missing! 

Check it out:

Miquela’s successes and collaborations

Now, however, the question arises as to who benefits from the fame of the virtual influencer. How much has the model already achieved at this point in time, and with which brands has she already worked together? Celebrities like Paris Hilton are also fans of the bots.

Here you can find a short list of Lil Miquela’s achievements:

• Dior
• Chanel
• Prada
• Gucci
• Ugg’s campaign for the 40th anniversary
• Porsche
• Burberry
• Jacquemus
• Moschino
• Boramy Viguier
• AREA
• No Sesso
• And much more!

What makes she so special?

A sweet look and perfectly styled every day, that’s what her followers love about Miquela. And the best: the model never ages! While Naomi Campbell or Heidi Klum have been out of the model business for a long time, Lil Miquela’s career is just beginning. On Instagram we are always looking for the person who seems perfect for us. Perfect looks, perfect life and perfect friends; we try to find all of this in one person. But the ”perfect” life does not exist in the senses. Or is there?

Virtual models fill this gap, they present themselves to their followers and fans in an almost perfect environment. With their individual personality they inspire others and are role models for many people out there. Even if many claim that this is all just ”fake”, real people are behind the avatar. They don’t just let the model present the latest products, but create a character that other people look up to.

Success through an artificial person – inventor BRUD becomes rich

How much does the virtual influencer earn? With nearly 3 million subscribers on Instagram, it is popular for advertising campaigns of large fashion companies. According to the calculations of the Sponsored Post Calculator, the model earns around 7000 Euros with every paid cooperation on Instagram. Her income is thus higher than the average earnings in Germany. She is also the top candidate of the digital ”bots” in terms of income. Within one year, this results in an amount of around 10 million euros from advertising revenues alone.

Model and influencerin is enough? Miquela proves the opposite!

The model’s inventors are successful not only through collaborations with well-known designers, but also through Miquela’s singing career. In 2017 the avatar released her first single Not Mine. After that followed further songs like Hate Me, Speak Up or Money. </Meanwhile their music videos have received 4 million hits on Youtube. Their music is very well received and the singer swims in positive feedback. 

Are you interested? Then check out some songs of the virtual model!

Single-Speak Up:

Single Money:

Virtual influencers: Are they our future?

Meanwhile Lil Miquela is no longer the only virtual influencer. Shudu Gram, Bermuda, Noonoouri and Daisy Paige compete with her. The relevance of this new invention can be seen just now in this time of crisis. Due to the corona virus, Fashion Week and many other events are cancelled. The solution: Everything takes place digitally. Virtual models are perfect for this. They can wear the latest designer fashion just like other models, and all this without much effort. Another plus point: Virtual models are suitable for any garment, which makes it very easy for fashion companies to present them in their collections.

Inventor Brud created not only virtual person Miquela, but also numerous other digital models like Bermuda and Blawko. Bermuda currently has around 275 thousand followers, Male Model Blawko around 154 thousand. All three are friends and do many activities together.

Lil Miquela, Bermuda and Co. the perfect marketing strategy?

Especially for marketing strategies, this new invention is perfectly suited. Since these new models are not only time-saving, but also comparatively cheaper than the traditional influencers/models, they are simply the best choice for cooperations or advertising clips. It is no longer a rarity that there are no real personalities behind well-known influencers. Digital advertising, that is our future! Fashion and media companies are following this trend, and who knows, maybe in 30 years we will only see virtual faces on our smartphones.

Do you want to know more about the hype of the digital influencers? Then take a look here: Virtual Influencer (social media agency, external).

Inventor Brud’s method to bring Miquela to the top of the virtual influencers

Quarrel and drama, that’s what people want to see! And this is exactly what producer Brud staged between virtual models Miquela, Bermuda and Blawko. After an argument in the Bermuda influencer Miquela accused of not being a real person, all eyes were on her. Bermuda even deleted some of Miquela’s pictures and tried to convince followers of her opinion. By the time Miquela was outed, she not only had over a million more followers on her instagram, but had also become known to big companies. With this strategy, Brud’s company attracted so much attention to the influencers that it had a positive effect on their number of followers. Relationships between the influencers is the icing on the cake of Brud’s marketing strategy. Follower could thus follow the love life of Bermuda and Blawko as if they were real people. Separations, reconciliations and much more; there is nothing that the virtual influencers have not yet gone through.

• Staged drama to attract followers
• Miquela’s exposure as a marketing strategy
• Relationships and insights into their lives
• Activities with well-known personalities

Germany catches up, virtual models ”Ella, Linda and Zoe” compete

CM Models is the first model agency in Europe with virtual influencers.”Ella”, the first digital model by Stephan M. Czaja is supposed to turn the world upside down and outdo the avatars that have existed so far. Beside Ella there are also the virtual models Linda and Zoe, which are already guaranteed to be successful. ”Zoe” will run for the fashion show in Moscow. Ella even owns her first commercial on Youtube.

Check out the following article if you want to know more about Zoe: VR model agency.

Interested in Ella’s commercial? This is how a virtual campaign looks, example: VR food campaign.

https://www.instagram.com/p/CEhXUdjqxTL/?utm_source=ig_web_copy_link

Kendall Jenner

She comes from one of the most successful, famous and scandalous families in the world. Among her successful sister she is one of them. Kendall Jenner has become a supermodel and self-made millionaire with her 1.79 m and her perfect model figure. She quickly acquired catwalks for designer brands and became one of the most successful supermodels. She became famous through the reality tv show “Keeping up with the Kardashians”.

facts:

• 24 years old, November 3, 1995
• 1 sister, 8 half siblings
• 138 million followers on Instagram
• Started modeling at the age of 14

best jobs:

• Chanel
• Adidas
• Marc Jacobs
• Victoria Secret
• Vera Wang
• Vogue
• Harper’s Bazaar
• Calvin Small

Bella Hadid

Isabella Khair Hadid, better known as Bella Hadid is a 1.75m tall success story with ups and downs, who has managed to make a name for herself in the fashion world alongside her older sister Gigi Hadid. More than that, she is considered one of the most popular models of the 21st century and for some months now the most beautiful woman in the world, before Beyonce. She even made, for Calvin Klein, advertisements with the virtual model LilMiquela, but originally Bella Hadid dreamed a completely different dream. And so she ended up on the catwalks of the world due to a tragic event.

Facts:

• 23 years old, October 9, 1996
• big sister Gigi Hadid, little brother Anwar Hadid
• 32.8 million followers on Instagram
• She wanted to participate in the Olympic Games

best jobs:

• Dior
• Bulgari
• Fendi
• Moschino

Gigi Hadid

In the fashion world there is a dream that thousands of girls want to achieve. Gigi Hadid lives it. She is the model who runs on the runway of Victoria’s Secret or Max Mara. Gigi gained experience in the fashion industry at an early age. And her family is not exactly unknown either. But what other stages has the model reached on her career ladder? Model and mom? And is “Gigi” her real name?

Facts:

• 25 years old, April 23, 1995
• 1,79m
• expects a child with Zayn Malik
• 57.4 million followers on Instagram

 best jobs:

• Bottega Veneta
• Victoria Secret
• Tommy Hilfiger
• Reebok
• Marc Jacobs
• Vogue

Hailey Bieber

The American model Hailey Bieber, formerly Hailey Baldwin, not only makes headlines with her successful modeling career, but also as the wife of the singer Justin Bieber. With actor Stephen Baldwin as her father, the blonde has made a name for herself over the years. Hailey is in great demand internationally and is considered one of the best paid models in the world. Against her competitors and friends Kendall Jenner and the Hadid sisters, the blonde has successfuly asserted herself. But not only her father’s name is known, his two brothers Alec, Daniel and William Baldwin are also active in the acting business.

Facts:

• 23 years old, November 22, 1996
• married on September 13, 2018
• used to dance ballet, now she boxes
• has 30 tattoos
• 28.8 million followers on Instgram

best jobs:

• Elle
• Vogue
• Topshop
• BareMinerals
• Levi`s

Taylor Hill

Taylor Marie Hill – today’s sought-after model and Instagram Star. A role model for thousands of young girls who also pursue the dream of modeling. With her daily and versatile insights into her world, she accompanies millions of people through the day and gives them a little insight into the glamorous and impressive world of models, fashion and high society. In school, Taylor Hill was just the “too tall” shy girl with “bad attitude”. Being a model has shown her who she really is and how much self-confidence and strength she has.

Facts:

• 24 years old, March 5, 1996
• 1,78m
• 14.4 million followers
• at the age of 18 she already ran for Victoria secret

best jobs:

• H&M
• Lancôme
• Intimissmi
• Victoria Secret
• Versace
• Alexander McQueen

Cara Delevingne

Cara Delevingne is a very extraordinary person with many different facets. Of course, what is hidden behind the crazy model with the bushy eyebrows is not immediately apparent at first glance. She is extremely talented and stands 100% behind her career – but did all the success just fly to her or did she actually have to fight?

Facts:

• 28 years old, August 12, 1992
• 44.2 million followers
• plays drums, guitar and sings
• also active as actress

best jobs:

• ASOS
• Victoria Secret
• Burberry
• Zalando
• Stella McCartney
• Floraline

Jeremy Meeks

The model with the ice-blue eyes and the bad boy image. Jeremy Meeks has made many wrong decisions in his life. But getting into the model business was certainly not one of them. The former inmate leaves his criminal past behind in 2014 and signs a modeling contract. The start of a career that loosened up the traditional fashion industry. But the bad boy whose mug shot went around the world can be different. As a loving father, he now moves in Hollywood circles, can count celebrities among his closest friends and has led the one or other public relationship. If life gives you a second chance, then use it.

Facts:

• 36 years old, February 7, 1984
• 1,83m
• has two children
• 1.6 million followers on Instagram
• was 10 years in prison

best jobs:

• Philip Plein
• Tommy Hilfiger
• Fashionnovamen
• Topmen

Daughter of Yolanda and Mohamed Hadid

As the daughter of the Dutch model Yolanda Hadid, Bella Hadid was born in 1996 in Washington, D.C. into an already very successful family. She grew up as the second born, sheltered on a ranch in Santa Barbara and got to know the model business at an early age. A successful model mother, a real estate mogul father and an older sister who climbs the Model Olympus. You could say that the 23-year-old was born with a career as a model. As part of the “Real Housewives of Beverly Hills”, mother Yolanda regularly took the young Hadid sisters to the set or to photo shoots. Although it wasn’t Bella’s dream to become a model, she followed in the footsteps of her mother and sister Gigi in 2014 and worked her way to the top.

Career in the shadow of the family: Gigi Hadid, Anwar Hadid

But how must it feel to be compared to her sister all the time? To constantly have the feeling to be better? Even though the two have a close relationship, Bella seems to be in the shadow of her one year older model sister. A family competition fueled by family ambition and a fashion industry that forgives nothing. So both have already had to take a lot of criticism and bad headlines. And then there is Anwar Hadid. Anwar Hadid who? The youngest brother of the Hadid clan and candidate for the model throne. The Hadids seem to be a real hotbed for models. Even though Anwar hasn’t had a worldwide breakthrough like his sisters, he’s well on his way. In any case, he is learning from the best.

Bella Hadid interview

The famous Vogue interview format “73 Questions with…” meets Bella Hadid at her riding stable and learns exciting details about her life as a rider, her family and her passions. To the question: “What are you addicted to?” the charming model answers confidently: “Chocolate”. A real surprise with the dream measurements. Learn more about Balla Hadid in the video and let yourself be surprised.

Blows of fate and missed opportunities

Becoming a model is a dream that often does not come true for many young girls. A popular job in which only few can establish themselves. Unlike sister Gigi, however, little Bella did not want to become a model. Bella Hadid wanted to go to the Olympic Games. As a teenager, Bella was a successful rider and almost achieved her dream of winning the Olympic Games in riding. Unfortunately, the then 17-year-old had to face a much greater challenge. Like her mother Yolanda and her brother Anwar, she fell ill with the incurable disease Lyme disease. This manifested itself through severe exhaustion, headaches, neck and joint pain and in severe cases, high fever and paralysis. With a heavy heart the young brunette gave up her passion and devoted herself to modeling.

Most beautiful woman in the world? Julian De Silva knows it!

In 2020 the English plastic surgeon Julian De Silva announced that he had found the most beautiful woman in the world. But the parameters and criteria for this discovery were criticized worldwide. For Silva calculated the most beautiful face in the world on the basis of the golden section, which already in ancient times served as the principle of aesthetic proportioning. Using a new computer technology based on values from antiquity, calculate beauty? Many women in the world have a problem with this and Bella Hadid becomes the focus of a discussion about body concepts and ideals.

https://www.instagram.com/p/CCtQPJsAxRe/

Bella is more beautiful than Beyoncé

According to Siva’s analysis, the model fulfills the highest beauty factor, 94.35%, making her more beautiful than Beyonce, who takes second place. But in an age where authenticity is worth more than beauty standards and supposed perfection, the plastic surgeon’s test seems completely outdated. It is also not surprising that the result of the test reignited the discourse on possible cosmetic surgery at Bella Hadid. Has Bella Hadid had something done? For some time now, rumors about beauty ops have been circulating in the beauty industry.

Bella Hadid: Plastic surgery?

Watch the video to learn more about the cosmetic surgery the model is said to have had.

What makes a (super)model?

Supermodels like Eva Herzigová or Heidi Klum fulfill the (external) clichés of a model in many ways. Perfect measurements, clean skin and full hair. But the supermodel as it used to exist, does not exist anymore. The demands on the model, how she has to look like, generally how she acts in the world have changed. Herzigová, for example, even goes one step further and calls the activist Greta Thunberg a supermodel. The status of a model and its definition are at a turning point. A model is no longer just an empty canvas, but a person with a voice.

“Models today receive more attention for what they are – and what they say,” said Eva Herzigová (source: Süddeutsche Zeitung)

• What makes Bella, Gigi, Taylor and Haily so special? Find out in the article about the Millenialmodels. —LINK—

Influencer Marketing

Even supermodels like Eva Herzigová, Heide Klum or Naomi Campbell use the possibilities of digital presentation in the age of Instagram and Facebook. Through clever posts and a well-considered marketing strategy, they are gaining attention and are better known as influencers than ever before.  The word “influencer” is not a modern invention of marketing, but a business model that has worked for thousands of years, also known as “recommendation marketing”. A recommendation means that people (with influence) have an effect on other people through positive opinion making. People who receive the recommendation will usually stick to it, once the willingness to buy is given.  The goal of successful marketing is to introduce products or services to a previously determined target group through interesting and creative content and to motivate the target group to act.

• More about Influencer Marketing (at Social Media One).
• Marketing strategies at a glance.

Virtual Influencer: The future of tomorrow?

Lil Miquela, Zoe, Ella, Bermuda, Daisy Page, Shudo. What do these six people have in common? They are successful influencers and models on Instagram and Co. They are considered the new discovery in social media. But what makes them so special? They are not alive. The pixel-creatures only exist online and thus fool some people. Their whole appearance seems so real that even big fashion brands book the influencers for shootings and fashion shows.

The trend of virtual influencers is a phenomenon of the 21st century. After Facebook and Instagram came the bloggers, real people who exploit the platforms to their advantage and entertain their fans on various topics. At the latest since the advent of digital photography and Photoshop, the difference between real and fake can no longer be seen anyway. The advantage of a virtual character: He can be everything and very fast! The developers behind the virtualities create an answer to a prominent demand. In elaborate miniature work a story around the person is invented, character traits are cultivated and pixel by pixel new marketing possibilities are created. In this way, new opportunities open up for the fashion world.

• Lil Miquela and Co.: digital models and influencers Read more here.

If people are already able to design virtual people whose fiction you can’t even look at, where are the limits and does this change influence the traditional, already critically eyed model world? Are the digital newcomer models a competitor to the real supermodels of the 90s, like Naomi Campbell or Heidi Klum, as well as the hip models of the 21st century, Gigi Hadid or Haily Bieber? But the effort of a virtual model should not be underestimated. Because behind the perfect appearance and the unmarked life are several hours of hard work. Moreover, digital influencers are not cheaper than real ones of their kind. Besides the development costs, the team behind all the steps of Shudu and Co. must not be forgotten. Italians, design specialists, marketing managers and so on. However, this development does not pose a threat to the demand for real models, says Cameron Wilson.

Advantages of virtual influencers at a glance

• They are immortalized, the career could take decades, even centuries
• Companies can build their own virtual models / influencers
• Managing brand image
• Messages which are to be conveyed to the target group can be better controlled
• Appearance and personality can be tailored to specific industries
• Any background can be mounted
• inexhaustible workspace
• no short term hype – seven digit financing reasons into the Tech start UP brother (Creator of Lil Miquela)
• in the future, more art figures from different industries will populate the social media

Virtual Influencer booking

Virtual influencers are becoming more and more popular, and in a few years they could possibly take over the entire fashion market. But where do I go as a label to book a digital influencer? Meanwhile there are several agencies that specialize in virtual avatars and models or influencers.

CM Models is the first model agency in Europe with virtual influencers. Hip digital influencers like Ella and Zoe can be booked there. Ella is the first digital model of the agency and is in the starting blocks of an ambitious career. Two beauties followed her: Zoe and Linda. While Zoe is already running her first fashion show at the Russian Fashion Week, Ella is becoming a hip Instagram Influencer.

• • Virtual supermodels at CM Models: Ella, Zoe and Linda. Click here to find out more.

https://cmmodels.de/virtuelle-influencer-models-avatar-social-media-marketing-strategie-trends/

All about Gigi

Gigi aka Jelena Noura Hadid – The fact that Gigi is actually just a nickname may not be directly obvious to everyone. But not only she alone is known from her family – quite the opposite. Hadid’s famous younger sister Bella, or Isabella Khair Hadid, also rocks the model business. The two sisters also have a brother named Anwar Hadid, who at 20 years of age is the youngest of the three.

Gigi Hadid is the big sister of the two at the age of 25. She was born on April 23, 1995 in Los Angeles, the city of stars and starlets. That’s a good thing, because we already know mother Yolanda Hadid Forster from the television world. So Gigi’s path to becoming a star was already laid in her cradle. She already modeled for Guess as a small child. That she could model for Guess was immediately obvious to the green man at the label.

However, she took a short break with modeling during her school days. But then Gigi made a comeback. After a few years she modelled again for the label Guess and became the advertising face. She was signed to IMG in 2011. At the age of 19 she was already allowed to model at the New York Fashion Week for the well-known brand Desigual. Not much later she became one of the most famous models on our planet. With her 1.78 meters the blonde conquers the catwalks of the world. She was already allowed to decorate some covers. And if you think that’s all you can achieve in the model business, you’re wrong. She already ran for big labels like Chanel or Victoria’s Secret.

Furthermore, it has already been used by brands like Maybelline, Tom Ford or Marc Jacobs. She even made it to the title “Model of the Year” in 2015. She has also been included in the Pirelli calendar. What is impressive, however, is that Gigi Hadid remains true to herself and her body, which means that her weight would probably not change for any modeling assignment.

Interview with Gigi Hadid

Gigi Hadid & Quality Time

When she’s not conquering the world of modeling, Gigi Hadid likes to ride. Boxing is probably also one of her hobbies. Just like ballet. But that’s not possible at the moment, because the 25-year-old model will soon be a mother for the first time. The supermodel regularly shares pictures in her social media accounts, and you can also see excerpts from her life.

Gigi Hadid is pregnant

Zayn Malik, the father of the child and also Gigi’s partner, is 27 years old. We still know him from the band “One Direction”, but he left the band in the course of time. He and Gigi are a couple since 2016. You can also see Gigi Hadid with Kendall Jenner or Taylor Swift. In the past she also had relationships with Joe Jonas, Cody Simpson or Nick Jonas. Gigi Hadid and Zayn Malik are now expecting a child together.

Gigi Hadid says that she is pregnant

From dream as a ballet dancer to runway model

Whoever claims that Hailey Bieber always wanted to become a model is unfortunately mistaken. With only 1.72 meters and her former hobby as a ballet dancer, Hailey would never have thought that she would be suitable as a model. She told Vogue in an interview that she often felt inferior to other models because of her size.

“I am smaller than most other models”

Despite all this, she signed a contract with the model agency Ford Models in New York when she was just 18 years old. The reason: Hailey suffered a serious foot injury at a young age, which made a huge difference to her career as a ballet dancer.

Ralph Lauren, Moschino and Tommy Hilfiger-Hailey’s career is going uphill

Bieber’s career has been booming since 2016.  Her face was adorned with covers of magazines like Elle or Vogue and she made her debut on the catwalk of fashion label Topshop. This year Hailey joined IMG Models to accelerate her career as a model. As an advertising face for campaigns of big labels, on catwalks for famous designers and as a cover for numerous magazines; Hailey can be seen everywhere! And no wonder; long legs, expressive face and great figure make the model simply an eye-catcher. In 2017, the blonde was even voted the hottest model in the world by US magazine Maxim. Hailey inherited the beauty gene from her mother Kennya Baldwin, who has Brazilian roots.

Hailey and Justins wedding is making headlines!

Shortly after Selena and Justin’s final separation after years of on-off relationship, Hailey is spotted with the singer. The rumor mill is bubbling. The two already know each other from teenage times, they were even a couple once. In 2016 they separated, and two years later they announced their engagement. And that’s not all, Hailey and Justin are secretly getting married in autumn 2018. In the American show ”The Tonight Show With Jimmy Fallon” Hailey told about their first encounter with Justin. At that time she was only 13 years young, Justin was already 15, and despite Justin’s growing career as a singer, Hailey didn’t know him at all.
Well, it can go that fast! And they look happier than ever.
Despite a recent marriage, two cats and a dog, Hailey’s modeling career does not suffer. On the contrary! Hailey is currently part of Levi’s campaign to encourage young people to vote. But that’s not all, a cover shoot for Indian Vogue and the new face of the cosmetics line BareMinerals are of course not to be missed. The success of the 23-year-old cannot be overlooked! Even joint campaigns with spouse Justin do not harm her career.

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What is Hailey Bieber’s fortune? This is how much the model earns

Hailey Bieber is said to have current assets of approximately 2.7 million euros. From dancer to high fashion model and married to pop icon Justin Bieber, Hailey could not be better off. Instagram also plays a major role in her income. With nearly 30 million followers on Instagram, the blonde is popular with numerous companies that want the model as a promotional face for their products. A campaign for fashion label Calvin Klein together with husband Justin Bieber has been a highlight in Hailey’s modeling career.

Sexy and intimate; that is the motto of their joint shooting for designer Calvin Klein. Directly after their wedding, the two of them present themselves in underwear and tight clothes in front of the camera for the then current CK50 campaign. Not only Hailey’s fans are thrilled about her and Justin, the fashion world is crazy about the couple. But not only Calvin Klein uses the couple’s obeseness for their campaigns. Vogue magazine also proudly presents the couple on their covers.

Hailey’s wedding dress: The model looked so gorgeous on the big day!

We all know the numerous Instagram Posts of Haileys wedding dress. But did you know that she changed her dress three times at the wedding? Because why look the same all day long if you can’t get more exciting? It all started with the lace-trimmed wedding dress by designer Virgil Abloh, inventor of the Off White fashion label. To conquer the dance floor after the ceremony, the model changed to a neckholder dress, from the brand Ralph&Russo. But to end the evening perfectly, Hailey slipped into dress number 3, created by American designer Vera Wang.

offspring in the Bieber family h3>
Together with her spouse Justin Bieber, the model is determined to start her own family. Hailey’s older sister Alaia Baldwin had a baby in August 2020 and now Hailey can proudly claim to be the aunt of little Iris. But two cats and a dog are not enough for Hailey; she also wants to start a family with Justin in the near future.

“I love children, and I can’t wait to have my own. I’d say this is now a nearer reality.”

Are they as fast with this as they were with their wedding? We are curious!

Traditional Models? Boring!

Influencers and Bots as models, that is the new trend! Sure, conventional models like Hailey Bieber and Cara Delevigne exist. But are they our future? Influencers and bloggers are beginning to take over this role. Since platforms like Instagram and Tik Tok have become very popular, companies also see their advantage in this. Paid co-operations enable them to sell their products perfectly to the respective age group. The influencer becomes a model, wears the fashion of famous companies like Asos, Junkyard or Zalando and posts pictures or videos with you. The perfect marketing strategy. Interested?

https://cmmodels.de/virtuelle-influencer-models-avatar-social-media-marketing-strategie-trends/

Now there is a new hype: virtual models. They are created on the computer to also take on the role of influencers and advertise for companies. Although there is no real person behind the bots, they have an individual character and lead their own lives. https://socialmediaone.de/virtuelle-influencer-lout-zoe-ella-konkurrenz-lil-miquela-instagram/

Hailey Who? 5 things you did not know about her

• Hailey Bieber would have loved to be a make-up artist, if her modeling career hadn’t worked out
• Kendall Jenner and Hailey got the same tattoo on their fingers: A little heart
• Instead of going to a real school, Hailey was taught from home
• Hailey’s new passion: Boxing!
• Hailey’s beauty idol is actress Margot Robbie

Luxury brand that redefines street chic

In 2013, the brand was originally founded under the name PYREX VISION. Later, CEO and designer Virgil Abohl changed the name to Off-White and launched his first collection. His innovative and cool designs were quickly worn in the hottest music videos of the hip hop industry and the brand quickly established itself as a luxury brand. The belt became the must-have of the year and the first store was opened in Tokyo. Later, Hong Kong, London and New York joined the ranks.

Urban clothing and playful cuts for the summer

Off-White is diversified. It stands for haute couture and street style. For young and old. Masculine and feminine. This is exactly what is reflected in the brand’s international fashion shows.

Sporty fashion show with luxurious flair

For the 2019 fashion show, luxury brand Off-White had only the hottest and most exclusive models like Kendall Jenner and Bella Hadid on the runway. Icons of the sports world were also here as mannequins. No surprise when you remember that the theme here was “Track and Field”.

Boldand casual streetwear with a touch of grunge

Wide waist pants, printed shirts and holes in the shirts. This is how designer Virgil Abloh envisioned fashion for the coming summer in 2017. At the time, the current brand was still considered a newcomer among luxury brands. Watch one of the brand’s first big fashion shows here.

Minimalist prêt-à-porter in the name of the 90s

Again, the outrageously good-looking Hadid sisters were on the catwalk. Georgina Grenville and Audrey Marnay, mannequin greats of the older generation, were also here. In 2020 Virgil Abloh and his team focused on a lot of sheath dresses and weird cuts.

Feminine menage of precious tulle dressesand royal blouses

The inspiration for the 2018 summer collection was none other than people’s favourite and fashion icon Princess Diana. The creative minds at Off-Whites spent months scrutinizing her outfits in order to do justice to her legacy with their new collection. How they succeeded, you can see here in the video.

Diverse and rebellious winter collections

The imagination and inspiration of Virgil Abohl and his team is limitless. And even though each collection always sets new trends, the brand’s designs are still typically Off-White. They are confident and elegant, yet always a little rebellious and bold.

Glamorous chic dresses and confident accessories

Shoulder-emphasizing cuts and smooth leather – this could be found at the Fashion Show 2019 more and more. But also those who are looking for rather fashionable wild outfit combinations will not be disappointed. So satin is quickly mixed with fur and small crystals are glued to gloves as well as handbags. Watch the complete show in the video here.

Innovative fashion show with Instagram-worthy outfits

The 2019 fashion show was inspired by all the advertising and influence of television, according to Virgil Abloh. The rhymes of rap in the background were intimidating, while the accessories chosen were thought-provoking. The brand stayed true to its signature cuts and outfits with its collection.

Muted colors and wide cuts for men

“Tornado Warning” was the name of Off-Whites’ fall/winter collection. While the combination of delicate knitwear and baggy denim enjoyed great popularity, the eyes of most spectators here remained primarily focused on the floor. The new Air Jordan 5 sneakers, Off-Whites’ latest collaboration with Nike, could be seen more often.

Ready-to-wear collection with heavy skirts and innovative jackets

Opposites attract. That was definitely the case here as well. Sometimes Virgil Abohl had his models walk down the runway in princess-like dresses with lots of tull and lace, sometimes in sexy bodycon dresses and heavy work suits. He also didn’t stop at fancy patterns and rhinestones this time.

Behind the scenes of the streetwear giant

Who is Virgil Abohl? How did Off-White actually become Off-White? And what happens behind the scenes during a fashion show? Everything you need to know about the brand, we have summarized here.

Backstage with supermodels Kendall Jenner & Bella Hadid

Virgil Abohl loves his mannequins and so it happens more often that you see one or the other famous supermodel on the runway. Also check out the video to get an exclusive look behind the cameras. Also present are Kendall Jenner & Bella Hadid.

Off-White – Success story and meteoric rise

How did PYREX VISION become Off-White? What did the brand’s first collection consist of? And who is Virgil Abdohl? These questions are answered here in the video.

Off-White: The brand

More about Off-White! Current collections for men and women, for winter and summer, shoes from stars like Kanye West and also homeware, for your home.

1. Off-White: Brand
2. Bags as accessories
3. Shoes: Ua. by Kanye West
4. Homeware: Furnish your home

Virgil Abloh doesn’t stick to the rules of the design and art industry with Off-White. The design with a political message to the youth and society conquers the fashion world – and we watch and marvel. If you haven’t heard of Off-White by now, you’re probably walking through the world with your eyes closed, because the street style and high fashion brand is everywhere. Off-White releases collections on a “see now, buy now” basis, meaning that once the items are worn by the most famous models on the runway, they are available to everyone. Learn all about Virgil Abloh’s influence on youth, his collaborations and latest collections here.

• Off-White: Brand

Bags: Accessories for your outfit

Off-White bags – The trend label Off-White convinces with its industrial design, which is always a perfect complement to streetwear outfits. The bags are no exception. Details remind of freight trains, construction sites and urban landscapes. The lines are clear and often minimalistic. It comes as little surprise to learn that chief designer and label founder Virgil Abloh is an architect.

• Off-White bags

Shoes: Ua. by Kanye West

Designer-turned-architect Virgil Abloh’s streetwear label Off-White rose to prominence after Abloh was given the opportunity to collaborate with Nike on a collection. As former creative director of Louis Vuitton and close confidant of Kanye West, Abloh has connections to household names and the cult status Nike had achieved in streetwear, the first models were sold out in minutes. Are you interested in owning one of the popular sneaker models? Then read more about the models Off-White has on offer here.

• Off-White shoes

Homeware: Furnish your home

Off-White Homeware – The own label of fashion designer Virgil Abloh, creative director of the haute couture label Louis Vuitton, has already been able to establish itself firmly in the field of street fashion. But taking the fashion world by storm doesn’t seem to be enough for the architect from Rockford, Illinois, because now he’s also trying his hand at interior design with home accessories such as cushions, blankets and pyjamas. What else there is to discover in the collection, you can find here summarized at a glance. Are you interested in interior design?

• Off-white homeware

Bella belongs to the it-girls of today. Along with the Jenner sisters, her own sister Cara Delevingne and many others, she is one of the hottest and most successful models. For her, modeling was never the big goal, rather the big riding career. However, this ended for her, her mother and her younger brother when Lyme disease was diagnosed. The disease is transmitted by a tick bite. The incurable disease manifests itself in severe exhaustion, neck, head and joint pain, sometimes high fever and in severe cases even paralysis. Her riding career was then out of the question for the time being, but her big modeling career was. She signed a contract with IMG-Models in 2016 and since then has been walking for the big labels.

And when it comes to love, the pretty brunette is also doing pretty well. Since 2015, she has been in a fast-paced ON-OFF relationship with singer The Weeknd. Currently, the two are happily together again.

• We love Bella! Read more about her and other supermodelshere

Bella Hadid Victoria’s Secret Runway Complication

https://www.youtube.com/watch?v=TxwVoPLQeVE

Truth or dare with Bella Hadid

Bella and the Weeknd marriage

Bella an the Weeknd’s lovestory

Bella Hadid Make-Up routine

https://www.instagram.com/p/BlNCTFSBcjd/

Gianni Versace: Designer and Style

It all began in Florence in 1976, when Gianni Versace was discovered and supported by a textile dealer in Florence. Until then, Gianni was a nobody in the fashion world, although he had already designed for other brands. After his first show there were divided opinions. There were many critics who considered his work obscene. On the other hand, he not only convinced many people with his daring outfits, but really inspired them. His collection was striking and characterized by pastel colors. The designer was inspired by ancient Greece and the art of Roy Lichtenstein and op-Art. The clothes were often provocative. Bright colours, figure-hugging cuts and a lot of skin were part of it, as well as opulent decorations and extraordinary materials such as metal. He also established himself as a costume designer in the art scene and designed costumes for theatre and ballet performances. He was brave and provoked with his designs but was able to stand out from the other designers. His designs reflected the upsetting family history. Gianni Versace was the first designer to put jeans on the catwalk and caused a stir.

After Gianni was shot in front of his villa, Donatella Versace became the head designer. She holds the image of the label. Their designs are also special, courageous and eye-catching. She personally dresses stars like Jennifer Loopez and Lad Gaga with her designs. Lady Gaga even wrote the song “Donatella” for Versace. Nevertheless, there is always speculation whether there will soon be a new successor for Donatella.

https://www.instagram.com/p/BfK2rmcliao/

Interview with Donatella Versace

From 2009 to 2012 the designer Christoph Kane supported the Versace line Versus. He was discovered by Donatella and she wanted to promote his talent. After the cooperation both were very thankful for the time and the collected experiences.

Versace was invited as guest designer to design a fashion line for H&M in 2011, like other famous high fashion labels did in the years before.

https://www.instagram.com/p/BlNTdQxhQyR/

Important data – the way from the textile business to the luxury brand

• 1976 The textile retailer Albert Eickhoff becomes aware of the unknown designer Gianni Versace in Florence
• 1978 The brand Versace is officially founded
• 1978 The first fashion show takes place in Lippstadt. Among others, the top model Jerry Hall
• Spring 1978 the first Versace Boutique is opened
• September 1978 the first men’s collection is presented
• 1980 Versace establishes itself in the art scene as costume designer
• 1982 The first perfume for women named after Gianni Versace is launched
• 1984 The first men’s perfume Versace l´homme follows
• 1985 Versace gets his own exhibition in the Victoria and albert Museum in London
• 1989 For the younger generation, a second line is designed
• 1989 A haute couture line is created in cooperation with the Atelier Versace
• 1990 Bags, shoes, accessories, tableware, furniture and home accessories are launched
• 1990 Donatella Versace takes over the second line
• 1990er The label is one of the internationally most successful fashion brands
• 1995 In the movie “Showgirls” the actors of Versace wear designed fashion
• 1995 Madonna models for the first time for Versace
• 2000 The Palazzo luxury hotel is opened by the Versace company
• 2004 With a few exceptions, the second line is shut down
• 2009 Designer Christoph Kane takes up the second line for the new women’s collection
• 2010 Versace develops its own mobile phone
• 2012 Christoph Kane leaves the company
• 2013 A film is made about the family history of Versaces

Versace Collections

• Atelier Versace – Couture women’s fashion in the uppermost price segment
• Versace – catwalk line with women’s and men’s fashion in the upper price segment
• Versace Collection – Ready-to-wear fashion for women (Donna) and men (Uomo) in the upper medium price segment
• Versus – Young second line in the upper middle price segment for women, licensed until 2009, licensed until 2004 and again since 2013 with men’s fashion
• Versace Jeans – Sportswear collection in the medium price segment, formerly called’VJC Versace’ or’VJC Versace Jeans Couture’, licensed to Swinger International
• Young Versace – Children collection for 0- to 12-year-olds

https://www.instagram.com/p/Bj-ISD6nbhj/

The Fashion Show 2018

At the last fashion show, the models wore clothes printed with newspaper articles and headlines such as “Super Exclusive” or “Versace spricht endlich”. Top models like Bella Hadid and Kendall Jenner presented the new collection on a Plexiglas catwalk. From the ceiling hung a sea of blue rain. The show was accompanied by the song “Inhliziyo “by Faka. In general, however, the show was rather boring and did not experience a real climax, the audience had expected more.

Internationally successful models for Versace

Versace is represented by many famous models and stars. Demi Moore, Halle Berry and Jon Bon Jovi are firmly attached to the brand. So is superstar Madonna. It presents the brand and is almost part of it. In the 1990s, top models Naomi Campbell, Claudia Schiffer and Linda Evangelista were allowed to adorn themselves with Versace jobs. Today you can also see the brand on stars like Kendall Jenner or Karlie Kloss.

The trademark is a medusa head

The trademark of Versace is an intricate Greek medusa head. The designer loved Greece and was inspired by it, so this should also be reflected in the logo.

The brand is also known for the safety pin dress. It is a figure-hugging, long, black evening dress. Typical for Versace it is revealing with a deep neckline and cut out from the armpits to the waist and from the hip down. The special thing about it is that it is held together by seven large safety pins.  Further safety pins decorate the straps and the corset of the dress. The dress was designed in 1994.

The Family History as Film and Series

House of Versace- a life for fashion is a film about the family history of Versaces.

Brand new is the series American Crime Story: The Assassination of Gianni Versace. The series is also about family life, but above all about the brutal murder of the designer. In 1997, he was shot dead by a world-famous serial killer on the steps of his villa in Miami. What remained were his partner and his sister in sadness. His sister Donatella Versace is played by Penelope Cruz, the Oscar winner. There are already 2 seasons of the series. Season 3 and 4 are already in planning. She’s watching Sky Select.

One of the most important awards

• 2005: Womens World Award in the category World Fashion Award for Donatella Versace

New York Fashion Week: Anna Sui