The power of YouTube – video influencers on the advance

YouTube is a global video portal of the US company YouTube LLC and is currently available in 76 different languages. Founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, YouTube experienced rapid growth and was sold to Google LLC for nearly €1.31 billion just one year after its inception. Since then, the company […]

Autofocus or no autofocus? Prefer manual mode?

The autofocus is a small technique miracle in a camera and most people are grateful for it because it ensures sharp images. And this is a great invention and a great help for beginners as well as advanced hobby photographers. But if you want more than just sharp photos, you should turn off the autofocus […]

Photoshooting – tips for outfits, clothes, accessories for the perfect preparation

For a photo shoot a model has to prepare herself accordingly and follow some tips. The model business is a serious and not at all easy job, even though many critics have no idea of the tension and effort in the business. On top of that, models must be punctual and reliable, flexible and easy […]

CXMXO – Who?! The advertising agency for fashion & digital media

Success Story: Company Portrait – CXMXO – Who?! The advertising agency for fashion & digital media! This agency provides High Fashion & High Quality Look! Cocaine Models (CXMXO Media Group) is not only about models. Branding and awareness are the big issues, especially in times of digital media. What makes them special is that they […]

Advertising agency Berlin, Hamburg, Munich & Cologne – The best agencies in Germany

Advertising agency in Berlin, Hamburg, Munich, Düsseldorf and Cologne – Creativity is at home in Berlin. From the lively start-up culture to the large companies that are also represented internationally. Hamburg is the Mecca of online shops, Munich presents itself as an international city and in Cologne Düsseldorf poses the media world around YouTuber but […]

Camera setting: How does the white balance work on the camera?

The white balance on the camera adjusts the colors of a shot to match the current lighting conditions at the time the shot is taken. This adjustment can be done manually or automatically. The setting of the correct colour temperature is decisive for a good execution. In addition to presettings, the spatial lighting conditions in […]

The Social Book: Social Media Management and Marketing – Book Recommendation

The Social Book (2nd edition) was published last week in bookstores. Stephan M. Czaja writes for the second time about Social Media Management and Marketing. Our book recommendation this week for self-employed, start-ups and those who want to become social media managers through studies or vocational training. The job is becoming more and more important […]

Beauty Retouching: With the golden cut to the perfect photo

Every human being is radiantly beautiful. This is the optical statement of every beauty retouch. This technology is mainly used for advertising purposes. However, the art of retouching is neither new nor perfect. Even digitally, the tools of this technique can make a template “more beautiful”, which in itself is optimal. For the perfect result, […]

Photography Basics: Light sensitivity, sensor and aperture – the ISO value simply explained

The ISO value indicates the light sensitivity of the sensor. The higher the ISO value, the higher the light sensitivity. Higher ISO values allow you to set faster shutter speeds to get sharp photos even in low-light conditions. However, a higher ISO value has a detrimental effect on image quality, resulting in image noise. It […]

Photography Basics: the Depth of Field

The term depth of field describes the extent of the sharp area in the photo. With a small depth of field, only the foreground is sharp, with an increasing depth of field, the photo becomes sharper and sharper until finally the whole background is sharp. The means by which the depth of field is controlled […]

Stock photos: cheap & royalty-free for editorial and commmercial use

If you need a certain photo, you can use stock photos for it. Stock photos are quasi photos on stock, which can be used if necessary. However, it should be noted whether the images are royalty-free or subject to licensing. The royalty-free photos are also referred to as royalty-free or RF. Images subject to license […]

Learning to take pictures: Avoiding beginner’s mistakes

Beginners always make a lot of mistakes and that applies to photography anyway, which is a good thing because everyone can learn a lot from mistakes. A typical beginner’s mistake, however, is to constantly rely on the automatic for the best setting. So the beginner doesn’t learn anything and his photos don’t get any better, […]

Photography Basics: The Aperture

The aperture is a device integrated into the lens that can be used to control the amount of light incident on the sensor. Large aperture numbers mean small amounts of light and small aperture numbers ensure that a lot of light falls on the sensor. The aperture has a significant influence on the creative mean […]

CO2 gun cheap?! Buy weapons online: Comparison Walther CP99

Buy CO2 pistols cheap online, most people hope so when they are looking for a new pistol for their gun collection. There are various providers on the Internet, not only in Germany, but also providers from other European countries and third countries such as America. In different online shops you can buy different weapon models, […]

E-Scooter Hype: Rent or Buy? Prices, Comparison and Test Winners

E-scooters are the new trend in city centres. More and more people are switching from cars and bicycles to practical scooters. The low-cost alternative in city traffic. Quickly and easily start the rental with the app and pay comfortably with credit card or Paypal. With up to 20km/h and a range of 15km the standard […]

The Model Book – Become a Model Special #5

The Model Book! Everyone who wants to become a model needs the book in which everything about modeling is explained. Even models who are already successful and just waiting for their big breakthrough should take a look at the bible of modeling. From general questions about agencies, Polaroids or photographers to jobs, casting situations or […]