Earn money: Learning from the best – Top 5 entrepreneurs

Good entrepreneurs are always good salespeople. After all, sales are an absolutely essential part of any business. There are some business areas where the performance of the products is absolutely doubtful, yet there are resourceful traders who can sell everything. Not around otherwise, there are old-proven proverbs like “that can sell even vacuum cleaners in […]

Why do start ups fail? Shit Happens! Personal experiences and examples

Projects can always fail. Somewhere I once picked up the saying, “Shit happens! Make a T-shirt out of it” – true words, because projects can always fail. More about: Why do Start Ups fail? 90% fail in the first 5 years: Top 11 Reasons why Start Ups fail. Shit happens! Make it a T-shirt Projects […]

Why do start-ups fail? 90% fail in the first 5 years – Top 11 reasons

One of the absolute favourite topics of the listeners are the reasons of failure. What exactly is the reason why nine out of ten start ups fail to survive? A look at CB Insight’s analysis reveals the 20 biggest errors in startups. Failure – Top 11 reasons Go geht´s! Here are the top 11 reasons […]

Pitch: What is a pitch? Marketing, Business & Advertising – Preparation and Procedure

For pitches with customers, or for projects for investors and potential financiers, the analysis of social media is becoming more and more important because they are a decisive factor in marketing. Whether it’s cooperation with bloggers or influencers and their instagram channel analysis, our potential in the market, facts and figures, these things should not […]

Develop a business idea: Finding an idea, founding a company – this is how it works

The more detailed you plan and organize, the more complex your construction and the structure of the company is, the more people will talk about it – in the end you must be able to present your company, your idea, your business model within 15 seconds! Business idea: This is the beginning of independence 15 […]

The Content Book: Writing Good SEO Texts – Book Recommendation

Search engine optimization, so-called SEOs, are very important nowadays. While in the past, marketing still learned the classic advertising methods around direct sales or the distribution of flyers, today search engine optimization is one of the central tools. Especially when it comes to marketing products. For all self-employed people who own a small company, but […]

The Business Book: Start Up Found, Business Plan & Pitch – Book Recommendation

To be independent, to start your own existence, to start up your own business, for many an absolute dream! That’s why we met with an absolute expert today to answer the question, what actually belongs to being an entrepreneur? Stephan M. Czaja has already published his third book this year. His latest book deals with […]

The power of YouTube – video influencers on the advance

YouTube is a global video portal of the US company YouTube LLC and is currently available in 76 different languages. Founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, YouTube experienced rapid growth and was sold to Google LLC for nearly €1.31 billion just one year after its inception. Since then, the company […]

Autofocus or no autofocus? Prefer manual mode?

The autofocus is a small technique miracle in a camera and most people are grateful for it because it ensures sharp images. And this is a great invention and a great help for beginners as well as advanced hobby photographers. But if you want more than just sharp photos, you should turn off the autofocus […]

Photoshooting – tips for outfits, clothes, accessories for the perfect preparation

For a photo shoot a model has to prepare herself accordingly and follow some tips. The model business is a serious and not at all easy job, even though many critics have no idea of the tension and effort in the business. On top of that, models must be punctual and reliable, flexible and easy […]

CXMXO – Who?! The advertising agency for fashion & digital media

Success Story: Company Portrait – CXMXO – Who?! The advertising agency for fashion & digital media! This agency provides High Fashion & High Quality Look! Cocaine Models (CXMXO Media Group) is not only about models. Branding and awareness are the big issues, especially in times of digital media. What makes them special is that they […]

Advertising agency Berlin, Hamburg, Munich & Cologne – The best agencies in Germany

Advertising agency in Berlin, Hamburg, Munich, Düsseldorf and Cologne – Creativity is at home in Berlin. From the lively start-up culture to the large companies that are also represented internationally. Hamburg is the Mecca of online shops, Munich presents itself as an international city and in Cologne Düsseldorf poses the media world around YouTuber but […]

Camera setting: How does the white balance work on the camera?

The white balance on the camera adjusts the colors of a shot to match the current lighting conditions at the time the shot is taken. This adjustment can be done manually or automatically. The setting of the correct colour temperature is decisive for a good execution. In addition to presettings, the spatial lighting conditions in […]

The Social Book: Social Media Management and Marketing – Book Recommendation

The Social Book (2nd edition) was published last week in bookstores. Stephan M. Czaja writes for the second time about Social Media Management and Marketing. Our book recommendation this week for self-employed, start-ups and those who want to become social media managers through studies or vocational training. The job is becoming more and more important […]

Beauty Retouching: With the golden cut to the perfect photo

Every human being is radiantly beautiful. This is the optical statement of every beauty retouch. This technology is mainly used for advertising purposes. However, the art of retouching is neither new nor perfect. Even digitally, the tools of this technique can make a template “more beautiful”, which in itself is optimal. For the perfect result, […]

Photography Basics: Light sensitivity, sensor and aperture – the ISO value simply explained

The ISO value indicates the light sensitivity of the sensor. The higher the ISO value, the higher the light sensitivity. Higher ISO values allow you to set faster shutter speeds to get sharp photos even in low-light conditions. However, a higher ISO value has a detrimental effect on image quality, resulting in image noise. It […]