Lisa and Lena leave Tik Tok! What is Tik Tok? Questions to our social experts

Tik Tok inspires more and more users! Many questions arise, what is the next step? Will Tik Tok be the new instagram? Today we met with Social Media Expert Stephan M. Czaja to answer some of the most important questions about the development and use of Tik Tok.

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Lisa and Lena

FIV: Lisa and Lena have decided to delete their Tik Tok account! Is Tik Tok just a stepping stone?

Stephan: On Lisa and Lena I would say so much, they have generally withdrawn. At their peak times, when they were only 15 years old, they had 23 million followers, alone on Tik Tok. That’s an incredibly high number and I think they’ve experienced a lot already. Tik Tok is again a constant pressure to produce new content, to be funny, to be creative, to be different from all the others! Both of them put so much effort into their young years that they deserved a break.

Tik Tok’s production is very elaborate, unlike Instagram it’s not enough to post a nice photo. The users want entertainment, pure entertainment! To constantly have new ideas, to dance, to sing, to be funny, to be emotional is a really big challenge. At Instagram you can post beautiful photos, on YouTube you have a week to post a new video. With Tik Tok it has to be something new all the time. That causes stress.

Tik Tok – what to know?

FIV: Hey Stephan, you deal with social media and campaigns every day. Tik Tok has been around a bit longer now – maybe it’s even mainstream like Instagram and Youtube? We wanted to know from you what phase Tik Tok is currently in and what will happen next? More importantly, who uses Tik Tok, how old are the users?

Stephan: For Tik Tok it’s important to know that it’s not a new social network, but was completely rebranded a few months ago.

In former times the social network was known under the name musical.ly. The network developed since then strongly. Wobei already the basic idea was very ingenious. The founders concluded at that time contracts with the large music companies around Songs to use, so that users can sing own Playbacks on it.

About one year ago the platform hit a new way to reach new users. Until now, Tik Tok users were mainly between the ages of 11 and 14. They also tend to be a little younger or older.

In Germany, but also elsewhere, users are slowly getting older, up to 18 years old. Accordingly, Tik Tok is what Instagram was five years ago.

As far as the perspective for the future is concerned, Tik Tok will certainly join the portfolio of different social networks. Why? As with the other social networks, the youngest target group is represented here. But this target group is also getting older and the social network is thus becoming increasingly established.

What makes Tik Tok different? Help for influencers

FIV: What makes Tik Tok so different when it comes to the contributors? What distinguishes the Tik Tok marketing strategy from the others?

Stephan: How do social networks earn their money? Especially with the accounts that users make available to you. The more specifically you can train your own users to use trends and create good content, or even make it available on your own social platform, the better. So the more Tik Tok takes care of his creators’ interests, the more interesting content will be published on the social network. The more exclusive Tik Tok is to his influencers, the more potential you can estimate.

But don’t underestimate the fact that social platforms like YouTube, for example, take just as good care of their up-and-coming artists. Youtube even provides its own YouTube studios in many large cities, such as Berlin, for its creators. Here young talents can test high-end technology from green screen studios to 4K cameras for free.

Over the years, individuals have crystallized who create content that others like very much. Today we call you Influencer. The stars of social networks. Of course, you take good care of your producers.

What distinguishes Tik Tok, however, in a small, yet very interesting detail, is that the Likes are not only rated on individual postings, but collected on all releases. Also the total number of the Likes plays a role, so that even smaller users, who cannot call themselves otherwise influencers, come sometime on 10.000 or 100.000 Likes. That raises the self-esteem of each user enormously.

And that’s why Tik Tok cares more about his users. You focus on making users understand what content you need to produce and you have also found a simple and nice way to give smaller users added value through the total number ofikes on all media.

Future: Where is Tik Tok?

FIV: What’s next for Tik Tok? Are the user numbers increasing?

Stephan: The development in online trading, it has been rising consistently and consistently for 20 years. But the number of users in social networks is finite. The network should definitely tend to create 600 million users in the world, whether it reaches the billion users such as Facebook, YouTube and Instagram is currently still very difficult to predict, as the user numbers as said are finite. However, growth is still possible and probable, because many threads are also spun in the background.

Of course, in an interview I can’t go too deeply into the matter, but in the background I make sure that the content on the social networks becomes more diverse. So that at some point it’s no longer just about music and comedy, but about beauty, tutorials, vlogs, any form of video content that also works on other social networks.

FIV: Many thanks for the answers Stephan!

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Lisa and Lena – Influencer, Singer and Allround Talents

The following article is about the twins Lisa and Lena, the two girls who probably can do everything and have won many fans for themselves in a very short time. How do they live and what do they do?

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A twin rarely comes alone – Lisa and Lena

Young, blonde and cheerful. This is Lisa and Lena. The twin sisters from near Stuttgart. They were born on June 17, 2002..and fast, 15 years later they are internet stars. In 2015 LeLi discovered Musical.ly for themselves and presented their lipsync videos there. Meanwhile they are among the most successful users of Musical.ly. Behind such a great success are, of course, protective parents. LeLi’s adoptive parents support them wherever they can. At the age of 6 months they were accepted into the family and grew up with their siblings Tayra and Tim. Jeodch attach great importance to a private life for the twins, so the siblings have never been seen before. All the more reason for them to share their own lives with the fans. Whether “Our time in Oslo” on YouTube, a picture at dinner at the dance academy on Instagram or a lipsync video to Happier by Ed Sheeran on Musical.ly. The fans are everywhere.

Allround talents LeLi: The two dance to the latest hits

Rarely alone comes the career

In 2015 everything started with Musical.ly. Within a year they were one of the most successful users on the platform. Even Ariana Grande praised her for a video on her Facebook account. Through private pictures and dance videos, they also quickly got a large reach at Instagram. And because that’s not enough success yet, the girls keep up the good work. “J1mo71”, her first fashion line. LeLi have always regarded fashion as a hobby and already drew their own designs as a child. Invitations to fashion weeks and numerous events. Lisa And Lena: web video producers and influencers at the age of 15 – what more could you ask for? Exactly, the right music business. In June 2017 LeLi also released a song “Not my fault”.

Here you can listen to the new song of Lisa and Lena!

Cities, Meet and Greet and Fifa

So young, but experienced so much. Girls’ everyday life is certainly not for everyone. Sometimes they’re here, sometimes there. And in between? Before a performance in Oslo, a round of Fifa is a must. Then: pure excitement on the way to the stage, but as soon as they stand on the stage all the excitement is blown away. Like professionals for years, the girls welcome their fans and loyal followers. They let their fans get to them, hug them, take pictures and shoot Musical.lys. A day in Los Angeles looks different. With the guys from New Hope Club they spend a day at the beach. They play football in the sand, chat, exchange ideas and of course record Musical.lys. But a Meet and Greet is a must on such a relaxed day. Same scheme, the girls are great at their meetings with the fans. They are beaming over both ears and are totally thrilled by the affection and attention of their fans.

Lisa and Lena are taking us to Los Angeles

Did you know that…?

  • LeLi plan their first own movie?
  • her mother turns the clips, but also takes care of the matching outfits of the twins?
  • Do you have a plan B if it doesn’t work with the long success?
  • LeLi started an education as a dance teacher.
  • even the two of them keeping secrets from each other?
  • Lena is bigger and older than Lisa?
  • two cats named Kitty and Mozart?

Youtuber like Lisa and Lena: Musical.ly, Lifestyle and Talent

If you can’t get enough of all-round talent or are a huge fan of Musical.lys, don’t miss out on these young stars!

Baby Ariel

17-year-old Ariel Rebecca Martin, known as Baby Ariel, is also a musical.ly star. Out of boredom, she downloaded the App Musical.ly in 2015 and now has over 26 million fans. Like Lisa and Lena, Baby Ariel presented their first song on YouTube.

Lea Elui

Another young person who became famous through Musical.ly is Lea Elui Ginet. The 17-year-old Frenchwoman has become famous with her hip swing to songs like Hips don’t Lie by Shakira. Meanwhile she also runs a youtube channel where you can learn how and with what Lea puts on her make-up.

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