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Selling self made products: How to start a new career

Selfmade products are in demand on the market like never before. Because fashion that is not mass produced gives its wearer a touch of uniqueness. A pinch of nostalgia at the time when everything was still handmade, also resonates. If you like to make your own clothes and accessories, the sale of your good pieces could give you an interesting future perspective. But how can homemade be sold?

Get feedback for your handmade things

For a professional business, it is not enough, if you make the stylish tunic once. You must be able to produce the product in appropriate quantities – and also spend the necessary time. The materials cost money and need space. Therefore, not only should you have enough storage space, but also be able to shop for your required fabrics and other materials in such a way that you still have a profit margin at the end. Unfortunately, it is not enough if the best friend likes the homemade garment. Before you professionally raise your business, you need unbiased feedback. Praise can inspire, but does not help you if there are still things to improve. It’s best to make a selection of the clothes or accessories you plan to sell and give them to selected test subjects. Ask for honest feedback on the materials used, workmanship, design and overall look. Then you have a first impression of how your creations could arrive on the market.

Calculate the profit margin

Many have slipped into the sale of homemade things, step by step. Over the months and years, but sometimes over night, the hobby became a profession. However, if you do not want to bake small rolls right from the start, you can not get around a business plan. Not only do you need materials and tools, you also have to pay for packing material and shipping costs. Keep in mind that the production of your good pieces consumes electricity, water and heating in your workspace. Also remember that you need to invest in labels that comply with the EU Textile Labeling Regulation, homepage, logo, printed matter and advertising. All expenses on your list should be allocated to the single handmade piece. Calculate the sales prices so that you have something left after deduction of all costs. Now you can count how much self-made things you need to sell each month to earn a profit or even live off the sale of your products.

Use online portals for home-made

As good as your products may be, they do not sell themselves by themselves. Of course, you can go the classic way and offer your home-made things at city festivals. However, this only reaches a very small number of customers. On the Internet, on the other hand, there are customers worldwide for your products. There are now several national and international platforms that specialize in the sale of home-made things. DaWanda is the most popular marketplace in Germany for Do it yourself. You can quickly open your own shop and get started. DaWanda earns on the registration fee and sales commissions. Etsy works similarly. Other online marketplaces for handmade are muckout, vondir, palundu and ezebee. Under certain circumstances, there is a niche for home-made even on Ebay. Still relatively unknown is the option “Handmade by Amazon”. To be accepted, your products must comply with Amazon requirements and successfully complete the application process. Alternatively, you can open an online shop on your homepage.

It does not work without advertising

However, it is not enough to open a shop on a do it yourself portal and wait for the customers. Because to attract potential buyers, it now needs marketing and advertising. The social media help you reach as many people as possible. You can use Facebook, Instagram, YouTube, and Twitter to drum up your creations. When you advertise on Google, you reach your targeted audience. There will be no cost to you until your ad is clicked. Always make sure that you are legally on the safe side. For example, find out about copyright and get tax advice so there are no nasty surprises. Thanks to the Internet, it is now easier than ever to start a successful business with handmade products. However, if you do not want to stay on a sideline, you will need to spend a lot of time, energy, and financial resources to make a living selling your home-made creations

Make Money on Instagram: This is the worth of your account!

Are you a blogger and have you built yourself a strong reach? If you want to use your community now to earn some advertising on Instagram to make your channel even better, there is now a super handy tool that lets you now calculate your own Instagram value online for free. Thanks to the social analytics software, everyone can now analyze their Instagram profile data. The evaluation here in our price calculator is kept small, so especially young bloggers have a quick overview. With a screenshot you can easily insert the statistics in your offer. With the price forecast you can either justify your own price or the other way around, as an agency or company to influencers. Calculate your Instagram value for free now!

The Instagram value calculator: So much you can at least demand!

Depending on the level of awareness and, of course, the more cross-network activities you do, the more you value. Basically, however, customers always book reach or target groups. This is defined and comparable by the TKP (Thousand Contact Price) in the advertising industry. An advertising agency will always look at how much you “cost” compared to another advertising campaign. A small example:

  • Advertising ad in the fashion magazine reaches 100,000 people for 10,000 euros. If you want to reach 1,000 people, they cost 100 euros.
  • You reach 100,000 people and write in the offer 1,000 euros. Thus, the agency reaches 1,000 people for only 10 euros.
    This gives you chances to be booked for the job.

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Mode, Trends und Highlights aus der Medienwelt. Ich nehme euch mit hinter die Kulissen von Fashion und Werbung. Egal ob bei GNTM oder der Fashion Week New York, wir sind für euch dabei!

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